Sotheby’s International Realty® Brand Exceeds Record $112 Billion in Global Sales Volume for 2018

Sotheby’s International Realty Affiliates LLC today reported that in 2018 its affiliated brokers and sales professionals achieved more than $112 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand. Additionally, 27 affiliated companies surpassed $1 billion USD in sales volume in 2018.

“Experts predicted that 2018 would be a slow year for the global real estate market,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Despite the forecast, our talented affiliated companies and their sales associates continued to perform at the top of their game to drive a year-over-year sales volume increase that is truly remarkable. We are going to keep the momentum going in 2019 and we will continue to empower the Sotheby’s International Realty network by offering innovative products, tools, and research to provide best-in-class service.”

 

Global Growth

 

The Sotheby’s International Realty brand also reported growth across its global network. At year-end, the network totaled more than 990 offices in 72 countries and territories and more than 22,500 affiliated sales associates worldwide.

In the United States, the Sotheby’s International Realty brand achieved more than $100 billion USD in sales volume in 2018. This year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions. Most notably, the brand increased its market presence in Essex and the Acton-Boxborough area of Massachusetts; Greater Portland, Oregon; and Nashville, Tennessee. The brand also entered several key new markets last year, namely, Bandon, Oregon; Huntsville, Alabama; the Sandhills Region of North Carolina; Mendocino, Fort Bragg, and Ventura, California.

Outside the United States, the Sotheby’s International Realty brand achieved more than $12 billion USD in sales volume in 2018 while continuing to expand into key markets. In Europe, the brand grew its presence in Menorca and Madrid, Spain; Sylt and Bern, Germany; Kitzbühel, Austria; Zurich, Switzerland; and Slovakia. The brand also sold the rights to the island country of Cyprus. In Asia, new offices were opened in Colombo, Sri Lanka; and Bangkok, Thailand, and agreements were signed to expand into Jakarta and Bali in Indonesia, and Ho Chi Minh City and Hanoi in Vietnam and the Maldives. The brand also saw growth in Mexico City, Mexico; the Metropolitan area of Puebla; Valle de Bravo and Malinalco in Estado de Mexico; and Cuernavaca and Tepoztlán in Morelos.

 

Marketing Innovation

 

2018 was an impactful year for the brand with the roll-out of new tools and offerings. Sotheby’s International Realty became the first real estate brand to launch and implement a virtual staging augmented reality app, transforming the home buying and selling experience for sales associates and consumers with the launch of Curate by Sotheby’s International Realty℠. Design Vault, a cloud-based ad-builder tool was also unveiled, allowing companies and agents to create advertising, marketing and social assets with ease. The brand entered a custom-publishing relationship with The Wall Street Journal / Barron’s Group to present RESIDE®, a bespoke luxury lifestyle magazine providing affiliate companies around the world a turnkey solution to creating a customized, branded magazine. The publication’s inception also birthed the brand’s new podcast series. In partnership with Inman, an exclusive channel called Leading in Luxury was launched, featuring experts from the Sotheby’s International Realty brand discussing trends, best practices and innovations in luxury real estate.

“As much as it was revolutionary, 2018 was also an affirmative year for the brand,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “The Sotheby’s International Realty brand has always stood at the forefront of innovation in the industry, but we recognize that in order to maintain this standard, we need to continue to press forward. With the launch of new technology and tools, we continued that tradition, always aiming to provide industry-leading levels of service that sales associates affiliated with Sotheby’s International Realty around the world are known for.”

 

The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with more than 30 million visits, a 13 percent increase year-over-year, with 13 percent of traffic generated from new users. Top searches on sothebysrealty.com in the United States included New York, New York; Malibu, California; and Los Angeles, California. Outside of the United States, the top locations searched were London, United Kingdom; Paris, France; Dubai, United Arab Emirates; Lake Como, Italy; and Sydney, Australia.

 

Additional Achievements

 

The Sotheby’s International Realty brand’s affiliated companies and sales associates raised nearly $1 million USD to date for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization. The funds raised have gone directly to the construction of new homes in Morelos, Mexico for families who lost their homes in the 2017 earthquakes.

“It was awe-inspiring to visit the families in Mexico whose lives will be forever changed by the generosity of our network,” said White following a recent trip to visit two recently constructed communities in Mexico. “Partnering with New Story as a charitable partner allowed us to extend the services we provide daily: to help people discover homes that allow them to live their best life.”

The Sotheby’s International Realty® brand claimed 40 of the top 250 sales associates in the Individual Sales Volume category of the 2018 REAL Trends/The Wall Street Journal The Thousand.” In addition, 12 teams affiliated with the Sotheby’s International Realty brand were recognized as being among the top 250 teams in the nation by sales volume. The annual report ranks America’s top 1,000 residential real estate agents and teams based on 2017 annual sales volume and transaction sides.

Beacon Sotheby’s International Realty Welcomes Andrea Crossman

Beacon Sotheby’s International Realty is pleased to announce that Andrea Crossman has joined the premier West Michigan brokerage. Representing discerning clientele along Lake Michigan and around the world, Ms. Crossman is regarded as a leading luxury real estate professional and has earned local and global renown.   

Andrea Crossman

Beacon Sotheby’s International Realty is a market leader with a dedicated leadership team which allows them to continue to attract the best talent in the business,” noted Philip White, President, and Chief Executive Officer, Sotheby’s International Realty Affiliates LLC.

With decades of experience in the real estate industry, Andrea Crossman has become a leading force and household name, servicing clients from the sugar sand beaches of Harbor Country to the crystal blue waters of Manistee. Andrea Crossman annual team sales production has exceeded $60M. 

Andrea Crossman’s remarkable past accomplishments include 15+ year Top Producer, 2002- 2018 Top Selling REALTOR®, 2013-2018 International President Premier Team (including the accomplishment of top overall volume performer), #1 Producer in the State of Michigan, and #5 in North America. Having been recognized by the Wall Street Journal in the top one percent in sales volume nationally, Andrea Crossman continues to lead the way in market expertise.

Andrea’s desire to provide discerning, extraordinary service to her clients has led her home to Beacon Sotheby’s International Realty. 

“I am thrilled to join Beacon Sotheby’s International Realty and its top affiliates around the world who represent Sotheby’s International Realty®,” said Andrea. “I look forward to offering my clients many exclusive marketing opportunities and international listing exposure. I have found and appreciate the truly hands-on ownership at Beacon Sotheby’s International Realty that will afford my clients the exposure that they could only get from the #1 Luxury Real Estate Brand in the world, Sotheby’s International Realty.

Specializing in waterfront and luxury real estate along the captivating 456 miles of the West Michigan lakeshore, Andrea Crossman is an expert in evaluating and marketing properties throughout West Michigan and along the Lake Michigan shoreline.

Andrea is a respected businesswoman, avid reader, critical listener and acutely aware of what defines a quality life. Her upbeat, laid back, friendly persona and keen ability to create unique opportunities that put people and places together have elevated her to the top of the real estate profession.