If you’ve never heard of Downtown Holland’s Girlfriends Weekend, allow us to paint you a picture: several hundred women come into Holland for a special three day weekend filled with events just for the ladies.
Local residents and those from out of state can enjoy everything from a bar crawl to a fashion show, as well as shopping deals, in-store classes, and more.
This year’s Girlfriends Weekend hosted over 500 women, Downtown Holland’s largest group yet! Being an active member of the Holland community – and sitting right downtown on 8th Street – Beacon Sotheby’s International Realty had to play a part in the fun.
We decided to host a Cocktails & Charcuterie class to help women become the hostess with the mostest: sipping some delicious drinks while a chef demonstrated how to prepare a charcuterie board for impromptu entertaining.
Beacon Sotheby’s International Realty hosted over 70 women in our Cocktails & Charcuterie classes on both Friday and Saturday. Serving tasty margaritas, cosmopolitans, and cucumber mint water, the ladies gathered in our office for a presentation by our personal chef, Chef Katie. Katie presented a large display of high-quality bites, easy to prepare for visitors.
Ladies in attendance left armed with the ‘how to’ in creating a delicious spread of meats, cheese, olives, and more for their next drop-in guest.
Thank you to everyone who attended Cocktails & Charcuterie! We had so much fun munching and sipping alongside you!
The Madness is upon us; beginning tonight you can catch the first games of the March Madness season. Whether you’re sold out for collegiate basketball or just a bandwagon fan, we’ve put together a brief history on one of the most competitive times in sports. While some in our office are a little bias (Go Wolverines AND Spartans!), tell us which team you’re rooting for in the comments!
A Humble Beginning
March 27, 1939 – The NCAA hosts its first college basketball championship featuring only eight teams. This small bracket continues for the first 12 years of the tournament. At the inaugural game, the University of Oregon defeats The Ohio State University 46-33. Schools like Indiana, Wisconsin, Stanford, and Wyoming go on to win the tourney in the next few years’ of competition.
1951 – The NCAA’s basketball tournament gains more and more national attention, now hosting 16 teams. In 1982, CBS broadcaster Brent Musburger helps coin Henry Porter’s signature phrase ‘March Madness’ during game coverage.
A New Ball Game
1985 – The now modern format of a 64-team tournament shakes up college basketball. In 2001, the tournament shifts into four regions of 16 teams. The winning teams from these regions now meet in the host city for the Final Four, developing this once humble tournament into a sell-out.
So while you’re watching the big games this year, realize you are taking part in quite a seasoned history – one that will continue to shape athletes for years to come. With that being said… let’s watch some basketball!
The Sotheby’s International Realty brand reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.
In the United States, the Sotheby’s International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand’s market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.
Outside the United States, the Sotheby’s International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata
Reaching the Consumer
The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.
An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
“In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients.”
In 2017, the Sotheby’s International Realty brand added to its senior leadership team. Thompson was appointed as the brand’s Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand.
The Sotheby’s International Realty brand’s affiliated companies and sales associates raised more than $500,000 USD for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand’s Global Networking Event, where affiliates of the Sotheby’s International Realty brand pledged funds for over 150 homes in just 32 hours.
The Sotheby’s International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal “The Thousand” for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.
Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.